|Opening in April 2006, this caf� was started by folks who licensed The Rogers Family Company brand (perhaps best known for their 'inorganic' and dirt cheap San Francisco Bay Coffee Co. beans, available at Costco) and other investors. It's heavy on the Fair Trade organic coffees, and that's just where its social causes begin. They heavily brand their devotion to community, economic, and social development - and they appear to live up to their word in where they buy their beans, how they support farmers, how they contribute to the local community, and even in hiring 'challenged' staff for slow shifts. Even in SF, the list of causes and do-gooderness is so in-your-face, it's honestly a bit too much here - giving the place a cult-like feel. Inside there are five wooden tables and window counter searing. In addition to espresso, they also serve salads and sandwiches. They offer about ten bean blends: Hurricane Espresso being their choice for espresso, and three decaf blends. They serve espresso as double shots only, filling a large cup if you ask for it (they used to use shotglasses for espresso and brown Nuova Point cups for larger drinks, such as cappuccinos) - otherwise it's a small paper cup. They pull shots from two-group Futurmat F3 and Ariete machines with a healthy amount of even, medium brown crema. The espresso itself has some substance. Originally it ran a bit too bitter and ashy for its otherwise deeper tobacco flavor (oh, the irony in that). It was the kind of harsh flavor that once only worked with milk. But since then their espresso has mellowed out its harsher edges. They were once too busy saving the world to make a great-tasting espresso (it's the one cause they neglected a little), but the coffee quality now feigns at attempt to live up to their other standards. This place offers plenty for SF's espresso drinkers with a cause. Their milk frothing is adequate: dry and airy without any richness. Yet over the past couple of years, the quality has dipped.