|Gary Rulli apparently wasn't quite satisfied by operating the Emporio Rulli caf� along the Stockton St. side of Union Square. He expanded to the Powell Street side of the square around the holidays of 2012. Bancarella means "stand" in Italian - as in a coffee stand. But it's a pleasant, almost exclusively outdoor space next to the discount theater ticket outlet, across of the Westin St. Francis hotel. There's outdoor sidewalk patio seating under canvas parasols in the Union Square courtyard, enclosing the handful of tourists here (typically) by short plexiglass barriers. Everything is branded Bancarella here, down to their bags of La Piazza Blend coffee, so it's almost as if they're hiding any Rulli connections here. But the quality is pretty good, so there's little reason to worry. Inside the small service area there's a small counter offering desserts, sandwiches, salads, and Italian wines. Behind the counter is a three-group, white La Marzocco Strada next to a service window that hands out orders like an ice cream truck. They pull modestly sized shots with an even, medium brown crema. It has a well-blended flavor that's smooth, carries some wood, but is mostly spices and light pepper. There was a somewhat foul or off aftertaste when we sampled it, which is probably not consistent. The body is a touch weaker than it should be. Served in Barcarella-logo Le Porcellane d'ANCAP cups. They also offer good latte art and higher-quality milk frothing.