|This small caf� on Geary Blvd. opened in early 2013 with the most unlikely of ambitions: serving quality coffee in this part of town. It's something that's been attempted years before (e.g., Velo Rouge), but not something that has been successfully repeated for years. But whereas Velo Rouge stands to serve Blue Bottle for the region, this serves near-reference-quality Ritual Coffee. It's a bright, quiet space indoors with white walls and tall windows along Geary. In front there's window counter seating, and along Spruce there are three smaller tables - often occupied by laptop zombies. Thus seating in this small place is at a premium. They offer Dynamo Donuts and baked goods from Devil's Teeth Baking Co. Besides pour-overs of some Ritual single origins, they serve espresso from a two-group Strada at the bar with an even, textured medium brown crema over a shorter two-sip shot. Using Ritual's seasonal The Golden Bough blend on our visit, the shot has a modest body with a bright flavor of apple and roasted hazelnut. There's a sharp acidity with some midrange but little offered at the low end of the flavor spectrum. Served with a small Ball jar of tap water on the side. They also offer good, even milk frothing with rosetta latte art: it runs a bit milky for a cappuccino, but it's hard to complain when it's made well otherwise.