|Jeremy Tooker, co-founder of Ritual Roasters, pursued his own vision of a quality coffee business here: no Wi-Fi, no start-ups that can't pony up rent, just no-frills retail plus a roasting & distribution operation. When things first opened in Spring 2008, in a back alleyway as the main caf� was under construction, the coffee was great when they pulled shots of Stumptown's Hairbender beans. But their switch to their own roasting was a step down at first. Over the years, their Friendo Blendo blend went from second-rate Hairbender brightness bomb knock-off to something that has come into it's own with more balance. It's a vast wooden space with roasting operations in the back (finally clearing permits & starting in Jan '09), sidewalk window counter seating and various small tables throughout, retail beans for purchase under the mounted boars heads Jeremy bought off eBay, and a caf� layout that centers around a pair of three-group Mistrals and a part-time pour-over bar. Serving their own roasts (primarily Friendo Blendo), the baristas perform a lot of deliberate prep work - they take their (rightfully) sweet time to do it right here. They pull shots with a darker, mottled, occasionally bubbly looking crema. The body was thin for the pedigree but since improved. Flavorwise, the shot can balanced but has regressed to the occasional brightness bomb (acidic sourness): there's a bold pungency of spices and some herbal elements, caramel, and Hairbender-Lite-like traces of honey, nuts, and a hint of orange peel. Served in custom Atelier Dion (ADFB marked) gray ceramics from Oakland (replacing their classic brown Nuova Point & ACF cups). Milk-frothing can break down: the microfoam is adequate, but it can lack a rich texture or consistency. A rare case where local roasting operations made things worse for a few years until they got much better - to one of the (sometimes) finer shots in SF. With consumer courses, they even take credit cards now.